Papers

Over the years I have written many whitepapers, featured articles, book chapters, etc. For various reasons people have contacted me to get access to these publications (again), so I decided to put them up here (in no particular order) for convenient access.

Building_Data_Mining_Models_for_Direct_Marketing_A_Framework_For_Choosing_Training_and_Test_Data_199912

Adapting Data Warehouse Architecture to Benefit from Agile methodologies 20130409

Agile & BI – a marriage made in heaven 201107

Data Quality is Everyones Business – Designing Quality into your Data Warehouse – Part 1

Data Quality is Everyones Business – Designing Quality into your Data Warehouse – Part 2

developing_competence_in_clickstream_analysis

How to evaluate campaign response – the relative contribution of data mining models and marketing execution 200703

Integration_of_analytical_CRM_in_business_processes_an_application_20100421

Data_Analysis_Across_Various_Media_Data_Fusion_Direct_Marketing_Clickstream_Data_Social_Media_201108

Intelligent_Markdown_Pricing 201110

Merits of InteractiveTree Building Part 1 200705

Merits of InteractiveTree Building Part 2 200709

Predictive Analytics Extending the Value of your Data Warehousing Investment

The importance of focus for generating customer value 200509

Whitepaper_3_ways-of_measuring_site_traffic

Whitepaper_How_Non_Data_Quality_Can_Cost_Money

WhitePaper_SatisfactionAndProfitability_TomBreur_2004

Business Intelligence Architecture in Support of Data Quality 201306

Lean data modeling – The art of mitigating risk for changing requirements 201607

to-hadoop-or-not-to-hadoop

statistical-power-analysis-and-the-contemporary-crisis-in-social-sciences_201611

overview-of-statistical-analytics-and-machine-learning-tools-20170117

us-elections-how-could-predictions-be-so-wrong-2016

Advertisements